Copywriters and marketing gurus are hired because they know precisely how to deliver that killer, witty one-line zinger. The kind that grab you by the jugular, mercilessly manipulating you into parting with your hard-earned cash or signing your life away.
So what went wrong here? If you’ve ever contemplated getting into the field yourself this should give you hope that anything is possible.
And anyway, who’s “that one guy, Steve”, and what makes kicking his derriere the benchmark for gaming prowess?